MARKETING & ADVERTISING

Marketing, advertising and new media efforts have become critical in ensuring a Company’s longevity in today’s fast-paced, hypercompetitive markets. Our experience includes supporting our Clients in their marketing, promotions and advertising needs, such as advising clients on compliance issues related to both off-line and on-line promotions, contests, and sweepstakes; providing advice related to advertising copy; and negotiating such agreements as product placements and endorsements; co-marketing; and master services and their related statements of work for games management, public relations, experiential marketing services. We have also negotiated master use and synchronization license agreements for the use of soundtracks in television and film, as well as license and release agreements related to entertainment intellectual property for the stage, film and in print.

Recent Transactions in Marketing & Advertising

Drafted agreements for company employee and non-company individuals to serve as social ambassadors and influencers through social media

Created Sweepstakes Playbook and Templates for Cloud Communications Provider

w

Designed sweepstakes involving text-message entries by Consumers, as well as internal employee sweepstakes and contests

Drafted Sponsorship Agreements securing advertising and promotional rights for numerous Clients in a variety of industries

VIEW ANOTHER PRACTICE AREA