Make an Impression: Tips for an Effective Legal Education Webinar

Hosting a continuing legal education program for clients can be an effective marketing tool for a law firm. Not only can the firm showcase its expertise, but it also gets a valuable opportunity for personal touchpoints with clients, all while providing busy clients with an easy, no hassle means to satisfy their legal education requirements. The COVID-19 pandemic has largely prevented firms from hosting live client events, and many firms have pivoted to providing webinars. However, not all firms have done this effectively. Below are a few tips to help ensure that your next webinar is a success.

1. Be Mindful of Timing. Start AND end on time. Even though people generally are working from home, they still have other demands on their time. Nothing irks a client more than being kept waiting for the program to begin or having the program run long. Even if you start the program with background or housekeeping matters to allow attendees to join a few moments late without missing content, you should promptly start the program. In the event client questions at the end of the program threaten to push the program beyond its scheduled end time, conclude the main event and invite people who want to continue the discussion to remain on the call.

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